Catching the AI Wave in Communications: Swim, Surf or Drown?

On-Demand, available until June 16, 2022
Recorded June 9, 2021
Full Price: $95
Members: $55

Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

Case in Point

Case in Points are online, interactive case studies that are focused on various industry topics within communications. Each Case in Point is 75-minutes in length and the interaction will be tied to a private, online community. The online community will encourage participation through videos, suggested readings tied to the topic and through conversing with other attendees before and after the live session.

In this Case In Point, we will be looking at the use of AI for the analysis of human communications — how can communicators best use the technology in their job, and what are the pitfalls to avoid? A number of real-world examples and case studies will be presented and discussed in the process of answering the following questions:

  • What is the state of the art of AI technology use in communications?
  • Where is it showing strength and where is it coming up short?
  • What AI uses are ready for prime time?
  • Where should I be concerned and tread carefully in my use of AI?


Eric Koefoot, president & CEO, PublicRelay

Eric is an Internet pioneer, having either founded or served as a senior executive in Internet companies since 1996. He was CEO and Publisher of U.S. News Ventures, CEO of Five Star Alliance, and CFO and later VP of Sales at Washington Post Digital.  Prior to his entrepreneurial endeavors, he was an executive at Ford Motor Company and Deloitte Consulting. Eric has an engineering degree and an MBA from M.I.T. An accomplished Olympic-distance and Ironman-distance triathlete, Eric is currently a co-founder, and the CEO and President, at PublicRelay.


Participants with the APR credential earn 0.5 APR Renewal CEUs for a Case in Point session. Learn more about Accreditation renewal.