Building the Best Agency To Work for, and the Best Agency To Work With

On-Demand, available until March 30, 2022
Recorded March 23, 2021

Categories: Emerging Trends, Leadership & Management

Join us for this webinar during which Alex Slater will outline the building blocks for creating and sustaining an agency culture that puts “people first.” Slater will describe the challenges he faced in doing so, the values and principles that underlie his firm, Clyde Group, and the clear business case for building a values-based culture.

By the end of this webinar, participants will be able to:

  • Define the building blocks that ensure a “people first’ culture.
  • Understand how to combine broader agency objectives with individual satisfaction.
  • Determine how to create an evaluation system that drives toward a values-based organization.


Alexander Slater, managing director, Clyde Group

Alex Slater is managing director of Clyde Group, a Washington, D.C.-based communications and public affairs agency advising clients in brand and reputation management, stakeholder engagement and issues management.

Slater started his career as the first employee of the now widely respected Glover Park Group, leaving a decade later as managing director of public affairs. In 2011, he was tapped to grow a public affairs practice at SKDKnickerbocker. In 2014, he went on to found Clyde Group.

Slater previously wrote a regular column for The Guardiannewspaper in London, and his work also has been featured in The New York Times, The Washington Post, The Wall Street Journaland The Financial Times. He coauthored the “Nonprofit Guide to Going Green.”

In 2016, Slater was named to PRWeek’s 2016 40 Under 40 list. A strong leader and creative force, Slater also has been awarded four Pollies and two Tellie Awards for his leadership in public affairs.

Slater holds a Master of Arts in communications from the Annenberg School at the University of Pennsylvania, and Bachelor of Arts and Master of Arts from the University of Cambridge.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.