How BMW, Transamerica and Charter Optimize PR Outcomes With Behavioral Science

The Behavioral Science Edition

April 14, 2021
3–4:15 p.m. EDT
Full Price: $95
Members: $45

Categories: Communication Strategy, Emerging Trends

Case in Point

Case in Points are online, interactive case studies that are focused on various industry topics within communications. Each Case in Point is 75-minutes in length and the interaction will be tied to a private, online community. The online community will encourage participation through videos, suggested readings tied to the topic and through conversing with other attendees before and after the live session.

Our world has gotten so noisy, we don’t pay attention the way we used to. It is so loud, in fact, that many of the audiences we use skillful communication to reach are tuning out more than they take in.

As a society, we are in a collective state of communication overload, and our minds are developing powerful coping mechanisms to manage the noise. That’s bad news for traditional communication methods that research is proving don’t just confuse people; they trigger full-blown message rejection.

While the noise in our world is rising to unmanageable levels, in labs around the world, human behavior and neuroscience researchers are diving into the depths of our minds and returning with insights that rewire how we understand what happens in the communication process. Every day they help bring us closer to a complete blueprint of the mind’s scientifically proven engagement preferences.

This eye-opening Case in Point will show how brands like BMW, Transamerica and Charter apply this science to exponentially increase PR and communication outcomes. Whether in your first year of PR or a seasoned practitioner, this Case in Point will leave you with an entirely new framework through which to consider how you communicate.

After this Case in Point, you will be able to:

  • Understand the new ways the mind processes communication, and how to use this new knowledge to dial in your communication efforts with more accuracy than ever before.
  • Create communication with a heightened awareness and sensitivity toward its psychological, behavioral and motivational influence.
  • Strategize around the nonconscious biases and filters that are likely the real culprit for communication interference and limit.
  • Apply new science-based strategies proven by brands like BMW, Transamerica and Charter to increase communication outcomes exponentially.


Elizabeth Edwards, founder and president, Volume PR and Engagement Science Lab

Photo of Elizabeth Edwards

Elizabeth Edwards is the founder and president of Volume PR and Engagement Science Lab. A celebrated communication futurist, Edwards is a frequent keynote speaker and executive trainer who has dedicated her award-winning career to combining human behavior science and motivation science with the practice of professional communication. Architect of the NeuroPsychological Engagement (NPE) communication method, her work closes the gap between the sciences and communication with a first-of-its-kind, proven framework that tunes communication to positively engage 100% of the mind.



Participants with the APR credential earn 0.5 APR Renewal CEUs for a Case in Point session. Learn more about Accreditation renewal.