Cut Through the Clutter Online

Categories: Techniques & Tactics, Writing

It’s 48% harder to understand information on a smartphone than on a laptop. So how do you make your writing style easy to understand — even on the small screen?

In this session, you’ll learn content strategies that will help you:

• Avoid The Mobile Paradox: The No. 1 activity for mobile users is wasting time. But mobile users get “visibly angry” at verbose sites that waste their time. How do you avoid enraging readers?
• Write shorter pages. Because, according to the BBC, “Short is too long for mobile.”
• Pass the 1-2-3-4-5 Test for paragraph length. Because mobile web visitors can’t understand long paragraphs.
• Use a cool, free tool for measuring and managing readability.
• Find out how long is too long — for mobile paragraphs, sentences and words.