Cut Through the Clutter Online


Availability
Live Feb. 16, 2021
3–4 p.m. EST
On-Demand, available Feb. 23 through March 9
Full Price: $200
Members: Free!

Categories: Techniques & Tactics, Writing

It’s 48% harder to understand information on a smartphone than on a laptop. So how do you make your writing style easy to understand — even on the small screen?

In this session, you’ll learn content strategies that will help you:

  • Avoid The Mobile Paradox: The No. 1 activity for mobile users is wasting time. But mobile users get “visibly angry” at verbose sites that waste their time. How do you avoid enraging readers?
  • Write shorter pages. Because, according to the BBC, “Short is too long for mobile.”
  • Pass the 1-2-3-4-5 Test for paragraph length. Because mobile web visitors can’t understand long paragraphs.
  • Use a cool, free tool for measuring and managing readability.
  • Find out how long is too long — for mobile paragraphs, sentences and words.

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

           

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.