Earned Media Tips for a New Era

On-Demand, available until March 4, 2022
Recorded Feb. 25, 2021

Categories: Communication Strategy, Emerging Trends, Media Relations, Techniques & Tactics

Michael Smart, popular PR trainer and coach, studies recent successful media outreach campaigns and shares what makes them work.  Examples span all industries and organization sizes.

What you’ll learn:

  • Create newsworthy angles in the face of intense competition during a pandemic
  • Repeatable strategies pros used to break media placement records in 2020 (even though their businesses are unrelated to COVID)
  • It’s not all about earned media- integrate with paid, shared and owned to flourish in the post-pandemic media era
  • See pitches that landed the Wall Street Journal and other top-tier outlets


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their communications results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.