Categories: Communication Strategy, Emerging Trends, Media Relations, Techniques & Tactics
Michael Smart, popular PR trainer and coach, studies recent successful media outreach campaigns and shares what makes them work. Examples span all industries and organization sizes.
What you’ll learn:
Michael Smart, principal, MichaelSMARTPR
Michael Smart is the trainer and coach PR professionals turn to when they want to improve their communications results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.
Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.