Executive Communication Online Series Module 6: Applying Ethics & Law

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $595 for PRSA members and $995 for nonmembers.
Full Price: $195
Members: $145

Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management

Maintaining relevant communication skills is one of the most critical needs for successful communication professionals today. PRSA’s Executive Communication Online Series is designed to teach and empower you with strategic knowledge, skills and abilities to develop quantifiable business outcomes.

The importance of public relations as a boundary spanner that counsels organizational leadership on ethics and ethical values of stakeholders cannot be overemphasized; with emerging technologies only adding to this challenge into the future. Are you prepared to help a CEO or a board better understand how legal issues impacting public relations should be handled? Have you routinely considered ethical outcomes in your planning process? Are you prepared for the role of your organization’s “moral compass” in its relationship with its varied stakeholders?

In this session, you will discuss the importance of standards for professional behavior in communications, recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.

By the end of this module, participants will be able to:

  • Define integrity and explain the conduct of professional activities in a lawful and principled manner.
  • Reiterate the importance of ethical behavior in adhering to commonly accepted standards.
  • Recognize ethical dilemmas to remedy unethical acts.
  • Understand the First Amendment as a foundational principle for public relations and communications.
  • Articulate conditions for libel and defenses within a given situation.
  • Uphold privacy issues within the federal law regarding identity protection, ethical implications and digital record.
  • Define applicable federal laws regarding disclosure, copyright, trademarks and fair use.


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module. www.prsa.org/Learning/Accreditation.