Executive Communication Online Series Module 3: Managing PR & Communication Issues

Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management

Maintaining relevant communication skills is one of the most critical needs for successful communication professionals today. PRSA’s Executive Communication Online Series is designed to teach and empower you with strategic knowledge, skills and abilities to develop quantifiable business outcomes.

Are you prepared to help your organization identify, manage and measure risks in a highly networked and volatile world?

This session will help you prioritize and manage a crisis and consider the process for dealing with a crisis. It will also help you identify communication/public relations models and theories, and barriers to communication. Communication models and theories such as Diffusion or the Wilbur Schramm Process Model can be very helpful in projecting the possible course for a group of people or anticipating potential problems.

By the end of this module, participants will be able to:

• Identify potential or emerging issues that may impact organizations.
• Define the roles and responsibilities of public relations at the precrisis, crisis and post-crisis phases.
• Understand the importance of providing counsel to the management team or client regarding issues, risk and crises.
• Demonstrate familiarity with social science theories and research.
• Identify social science communication/public relations models.
• Explain barriers to communication that prevent changes to knowledge, attitude and behavior.