Executive Communication Online Series Module 2: Implementation & Evaluation

Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management

Maintaining relevant communication skills is one of the most critical needs for successful communication professionals today. PRSA’s Executive Communication Online Series is designed to teach and empower you with strategic knowledge, skills and abilities to develop quantifiable business outcomes.

Do you understand how to integrate the plan and implementation of your organization’s communication activities with its vision, objectives and strategy? Do you know how to evaluate and report that implementation process for its efficiency and effectiveness?

This session will explore the implementation and evaluation of public relations and communication program goals and objectives; will include the sequence of events required to develop successful timelines and budgets executing planned strategies within an overall plan.

By the end of this module, participants will be able to:

• Construct specific messages to reach their target audiences.
• Identify the appropriate channel for specific messages.
• Establish monitoring tools to guide executing the plan.
• Develop a timeline and budget for execution.
• Measure effectiveness of the program through the objectives set.
• Identify improvements and prepare recommendations for the future.