Executive Communication Online Series Module 1: Research & Planning

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $595 for PRSA members and $995 for nonmembers.
Full Price: $195
Members: $145

Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management

Maintaining relevant communication skills is one of the most critical needs for successful communication professionals today. PRSA’s Executive Communication Online Series is designed to teach and empower you with strategic knowledge, skills and abilities to develop quantifiable business outcomes.

Can you provide a knowledgeable response about using research in your organization planning process? Can you explain the difference between primary and secondary research? Do you have a format for developing and writing a public relations plan?

This session will discuss research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues. Participants will learn formal, informal, quantitative and qualitative methods for developing a plan and setting goals based on research findings.

By the end of this module, participants will be able to:

  • Demonstrate when research is indicated and why.
  • Explain the process for evaluating and applying research in their organizational plan.
  • Identify the difference between informal and formal research methods.
  • Identify the problem statement for their plan.
  • Define specific goals and objectives for their plan.


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module. www.prsa.org/Learning/Accreditation.