Executive Communication Online Series


Availability
On-Demand

Course Duration: Approx. 6 hours

Full Price: $995
Members: $595

Categories: Accreditation Preparation & Maintenance, Communication Strategy, Crisis & Reputation, Ethics, Executive Level, Leadership & Management

Maintaining relevant communication skills is one of the most critical needs for successful communication professionals today. PRSA’s Executive Communication Online Series is designed to teach and empower you with strategic knowledge, skills and abilities to develop quantifiable business outcomes.

The Executive Communication Online Series, consisting of six sessions, will enable you to transition from a traditional communication pro to an expert strategic communicator aligning with specific business goals. Throughout the program, you’ll be learning skills you can start applying to your work immediately.

Executive Communication Online Series Modules:

This online series was designed for:

  • Professionals seeking to elevate relevant communication skills.
  • Strategic communication executives with P&L responsibility.
  • Leaders responsible for managing teams with specific business goals.
  • Practitioners leading or bridging culture on the cutting edge of dynamic change.
  • Communication executives with eight or more years of experience.

By the end of this series, participants will have learned how to:

  • Research concepts and applications by using a variety of research tools to gather information about the employer or client, industry and relevant issues, utilizing formal, informal, quantitative and qualitative methods for developing a plan and setting goals based on research findings.
  • Explore the implementation and evaluation of public relations and communication program goals and objectives utilizing the latest tools, tactics and procedures; to include the sequence of events required to develop successful timelines and budgets executing planned strategies within an overall plan.
  • Prioritize and manage a crisis and consider the process for dealing with a crisis.
  • Identify and incorporate communication/public relations models and theories, mitigating barriers to communication.
  • Understand the importance of relationship building among key stakeholders (both internal and external) to find mutually acceptable solutions as well as explore the need for reputation management by maintaining individual and organization credibility with and among key constituents.
  • Understand the foundations and importance of standards for professional behavior in communications, recognizing ethical dilemmas and legal considerations as they may affect the organization’s decision-making process.

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for each completed module of this course, for a total of 6.0 credits. www.prsa.org/Learning/Accreditation.