Digital Communication Certificate Program Module 6: Measuring your Digital Communication Efforts and Strategy

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

As Peter Drucker said, “If you can’t measure it, you can’t improve it.” How do you determine which metrics truly matter and how do you benchmark against them? In this module participants will discover how to incorporate analysis into your communication efforts to create a process of continual improvement.

By the end of this module, participants will be able to:

  • Develop a data-driven plan to drive their organization’s vision.
  • Create quantifiable goals that determine digital success metrics to achieve business results.
  • Discern which metrics to prioritize for their organization.


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module.