Digital Communication Certificate Program Module 5: Including Innovation in your Digital Strategy

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

It’s one thing to talk about innovation but another to truly build it into your communication efforts’ DNA. Participants will learn how to apply new technologies to their business strategy, as well as how to create a culture of innovation and build experimentation into your process.

By the end of this module, participants will be able to:

  • Create a digital strategy that conveys their organization’s vision.
  • Maximize the benefits of a clear strategy across specific platforms.
  • Innovate creative strategies for building and maintaining a digital competitive advantage.


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module.