Digital Communication Certificate Program Module 4: Writing for SEO

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

Google’s algorithm uses hundreds of factors and changes its formula more than once per day. In this module, participants will learn best practices in driving more organic traffic to their website, and how to navigate the ever-changing world of search engine metrics.

By the end of this module, participants will be able to:

  • Understand how to create digital marketing content that gets picked up in search engine results.
  • Explain the basics of search engine optimization as it relates to communications.
  • Define specific areas where SEO adds value to communications efforts.
  • Determine how to work with SEO teams and marketing to align communications efforts for greater success.


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module.