Digital Communication Certificate Program Module 3: Digital Storytelling

Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

Stories sell. They make your key messages memorable. Communication professionals have more platforms and formats than ever before to tell their stories. In this module, participants will discover the components of a great story, and how you can leverage the web to amplify it.

By the end of this module, participants will be able to:

• Enhance their social media and content skills to build stronger synergy between channels.
• Utilize digital storytelling techniques to craft a memorable narrative.
• Identify which storytelling techniques best suit their main digital platform, and how to best apply them.