Digital Communication Certificate Program Module 1: Develop a Winning Digital Content Strategy

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

You’ve heard that content is king, but how do you effectively use it across the web? It’s important to set clear objectives for the framework in order to achieve your business’s strategic digital goals. In this module, participants will learn how to develop a successful content strategy and maximize each piece for websites, social media, video platforms, and blogs.

By the end of this module, participants will be able to:

  • Apply digital strategy across multiple channels to drive stronger results in a faster, more efficient manner.
  • Outline specific goals for their digital strategy.
  • Implement their content ideas effectively across a wide array of platforms.


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module.