Digital Communication Certificate Program


Availability
On-Demand

Course Duration: Approx. 6 hours

Full Price: $1,225
Members: $975

Categories: Communication Strategy, Measurement & ROI, Media Relations, Social Media, Techniques & Tactics

The Digital Communication Certificate Program concentrates on an advanced technical landscape for digital communicators working within branding, social media and content strategy to leverage a variety of digital tools through evolving channels and platforms geared to appeal to different audiences.

This professional development offering is designed as an on-demand, certificate of completion program and will equip management-level communicators with best practices within digital content strategy, personas, digital storytelling, writing for SEO and the web, digital innovation and the measurement of digital communication.

This Certificate Program is Designed for:

  • Manager and senior-level PR and communication professionals.
  • Any professional responsible for managing a corporate communications team.
  • Leaders charged with advising other executives.
  • Professionals responsible for managing digital communications.
  • Marketing professionals.
  • Communicators with five or more years of experience.

By the end of this Certificate Program, participants will be able to:

  • Apply digital strategy across multiple channels to drive stronger results in a faster, more efficient manner.
  • Analyze the characteristics of the primary personas and discover more ways to use behavior to boost communication results.
  • Understand how to create digital marketing content that gets picked up in search engine results.
  • Enhance social media and content skills to build stronger synergy between channels.
  • Innovate creative strategies for building and maintaining a digital competitive advantage.
  • Create goals and measurements that determine digital success metrics to achieve business results.

Certificate Program Modules:

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for each completed module of this course, for a total of 6.0 credits. www.prsa.org/Learning/Accreditation.