Categories: Communication Strategy, Measurement & ROI
Content marketing is one of the most in-demand skill sets needed for successful communication professionals today. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes.
While it may be the last step in your content marketing campaign, showing the ROI is one of the most important content marketing components, and one that should be planned at the beginning of your campaign. In this module attendees will learn strategies to help them determine what they should measure and methods to help them set up a measurement program as well as understand key metrics, measurement tools and tricks, and how to create C-suite reports that show ROI.
By the end of this module, participants will be able to:
Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module. www.prsa.org/Learning/Accreditation.