Content Marketing Certificate Program Module 6: Content Marketing Measurement and Analytics

Categories: Communication Strategy, Measurement & ROI

Content marketing is one of the most in-demand skill sets needed for successful communication professionals today. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes.

While it may be the last step in your content marketing campaign, showing the ROI is one of the most important content marketing components, and one that should be planned at the beginning of your campaign. In this module attendees will learn strategies to help them determine what they should measure and methods to help them set up a measurement program as well as understand key metrics, measurement tools and tricks, and how to create C-suite reports that show ROI.

By the end of this module, participants will be able to:

• List the five basic steps to great measurement.
• Define the strategies needed to demonstrate ROI in your marketing campaign.
• Understand the key metrics used to create ROI reports.