Content Marketing Certificate Program Module 5: Social Media and Influencer Tactics to Boost Effectiveness

Categories: Communication Strategy, Measurement & ROI

Content marketing is one of the most in-demand skill sets needed for successful communication professionals today. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes.

Social media is constantly evolving, and it is imperative for all Communication and Public Relations professionals stay current on the trends. In this module, attendees will learn how earned media and social media intersect with new social-based media outlets. Understanding the variables of this intersection will aid in pitching content for these channels. Additionally, this module will explain how influencers can be incorporated into their storytelling strategy to drive business goals, as well as where paid social fits into the content marketing mix.

By the end of this module, participants will be able to:

• Determine the elements of influencer marketing.
• Define the steps that go into an influencer marketing program.
• Understand the knowledge and decision-making ability around whether influencer marketing is right for your campaign and what is involved in getting it off the ground.