Content Marketing Certificate Program Module 4: Gaining Exposure for your Content Marketing Program


Availability
On-Demand
Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Categories: Communication Strategy, Measurement & ROI

Content marketing is one of the most in-demand skill sets needed for successful communication professionals today. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes.

You created content. Now what? Great content is most valuable when you get it in front of your target audience. Attendees will learn how to select distribution channels and learn why the PESO model should be a part of a content marketing exposure strategy. This module also will showcase best practice examples and leave attendees with ready-to-implement tips on modern outreach tactics, from SEO to viral outreach.

By the end of this module, participants will be able to:

  • Explain how to select distribution channels and learn why the PESO model should be part of a content marketing exposure strategy.
  • Showcase best practice examples.
  • Provide ready-to-implement tips on modern outreach tactics.

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module. www.prsa.org/Learning/Accreditation.