Content Marketing Certificate Program Module 1: Editorial Planning and Team Structure

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Categories: Communication Strategy, Measurement & ROI

Content marketing is one of the most in-demand skill sets needed for successful communication professionals today. PRSA’s Content Marketing Certificate Program is designed to teach and empower you to develop content strategies and tactics that deliver quantifiable business outcomes.

A successful content marketing program is one that is strategic. This module will show attendees why one of the most important parts of their content marketing work should be planning and how they can structure their team for content marketing success — from training internal team members to allocating external work. Additionally, attendees will learn the necessary editorial planning and content management processes needed to execute a successful program. Presenters will share tips on finding stories, getting company buy-in and how to join national conversations on behalf of a brand.

By the end of this module, participants will be able to:

  • Explain how to build systems and create a content news engine.
  • Define the elements of what the content is and how it works.
  • Demonstrate understanding of editorial planning.


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module.