PRSA Storytellers: From a Distillery to Making Hand Sanitizer During COVID-19

On-Demand, available until July 16, 2021
Recorded July 14, 2020

Categories: Emerging Trends, Ethics

World-famous spirit maker Brown-Forman, parent company of Jack Daniel’s, took swift action in response to the COVID-19 crisis. Learn from Jack Daniel’s Public Relations Director Svend Jansen on what led to the decision to use one of their distilleries to make hand sanitizer for their community and to partner with others to distribute to a wider community. 

Hosted by the PRSA Board of Ethics and Professional Standards


Svend Jansen
Public Relations Director, Jack Daniel’s, Brown-Forman Corporation


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.