PRSA Storytellers: Trusted Advisers

PR Agencies in a Global Pandemic


Availability
On-Demand, available until May 18, 2021
Recorded May 12, 2020

Category: Leadership & Management

Hear from public relations agency leaders as they discuss how agencies are supporting their clients during COVID-19 and how they are approaching their messaging and pitching, with sensitivity and situational awareness.

Topics to be discussed include:

  • Clients increasing their internal communications during this crisis, and how agencies can help guide them. 
  • Balancing employees’ needs when there are so many unknowns.
  • Helping clients reevaluate their goals to learn from this experience and make them better in the future. 

Panelists

Richard Tauberman
EVP, Corporate Communications
MWW

Will Collie
General Manager, Southern California
Edelman

Grace T. Leong, MBA, APR
CEO & Partner
HUNTER

Moderator

Michelle Olson, APR
Managing Director
Lambert
PRSA Chair-Elect

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.