x



Leadership Communication Certificate Program


Availability
Aug. 20–Sept. 24, 2020
Full Price: $1,795
Members: $1,495

Categories: Communication Strategy, Executive Level, Leadership & Management

Successful leaders are great communicators.

Whether you’re a member of the senior team or a PR leader who counsels senior leaders, you can build your leadership communication skills with this certification program.

This brand-new professional development offering is designed as a live, online series of six modules and will launch on August 20, 2020, and run through September 24, 2020, airing each consecutive Thursday from 3–4:30 p.m. ET.

All modules will be recorded so that participants can listen or review them after the live date or to re-listen in preparation for the final exam. Additionally, member participants will be given access to PRSA’s Online Leadership Communication Community, an exclusive online forum offering private access and interactive dialogue with other participants taking the course.

The course involves a combination of presenters, with Blythe Campbell providing the structure of the core curriculum. Each week she will be joined by one or more experts in various aspects of the week’s topic who will present case studies of how they applied the concepts. After successfully completing and passing the 18-question, multiple-choice test at the end of the certificate program, participants will be awarded a certificate of completion.

In six live or on-demand modules, you’ll learn to:

  • Inspire employees, attract and retain customers, secure investors or donors, and manage operations.
  • Meet organizational challenges and move the organization ahead.
  • Strengthen your team’s communications with critical stakeholders.

Choose this certificate program if you:

  • Are a manager or senior-level PR or communication professional.
  • Serve on senior leadership teams.
  • Counsel executives and senior leaders.
  • Manage leadership communication.
  • Are a manager or director with more than five years of experience.

You’ll learn how to:

  • Become a senior leader — and acquire the attitudes and behavior you’ll need to bring to the table.
  • Build credibility, communicate authentically and lead ethically.
  • Cultivate key internal and external audiences.
  • Build strong relationships with, and among, senior leaders across the organization.
  • Evaluate, optimize and communicate the organization’s leadership culture.
  • Avoid and resolve communication conflicts.
  • Design an effective leadership communications program.
  • Coach leaders to communicate more effectively.
  • Win leadership support for communication programs and initiatives.

Modules

The six weekly Leadership Communication Certificate Program modules include the topics of:

  1. What’s Different: How To Think, Work and Communicate as a Leader
  2. Building Trust: How To Be an Authentic, Ethical Senior Leader
  3. It’s Who You Know: How To Build Powerful Professional Networks
  4. Tone at the Top: How To Make an Impact on the Organization’s Culture
  5. Failure To Communicate: How To Identify and Resolve Conflicts
  6. Map It Out: How To Develop a Communication Plan for Senior Leaders

Presenter

Blythe Campbell, APR, president, Blythe Campbell Communications

Photo of Blythe Campbell, APR

Blythe Campbell, APR is a senior communications professional with more than 30 years of experience in the telecommunications, finance, energy, engineering, government, and nonprofit sectors. Blythe has worked for eight different CEOs as a member of the executive team responsible for public relations, marketing, and employee communication.

Blythe has presented at regional and national conferences, led workshops, and been a luncheon presenter for civic and industry groups. Her feature articles have appeared in local, regional and national publications.

Blythe is a speaker, trainer, coach and consultant, specializing in essential communication skills for executives and emerging leaders.

     

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for each completed session of this course, for a total of 6.0 credits. www.prsa.org/Learning/Accreditation.