External Communications During COVID-19

Category: Crisis & Reputation

This inaugural Webinar Series will begin with a 15-minute update from the Centers for Disease Control (CDC) and Prevention before turning the stage to “External Communications During COVID-19.”

What do we do now?  How often should external audiences hear from us? What do we say and are our messages appropriate—or insensitive to what our stakeholders need or want based what they are going through? Get the answers to these questions and more in this webinar.

By the end of the webinar, you’ll be able to:

• Be confident about what steps you should take next.
• Evaluate whether a message is on target—or inappropriate—given the new environment we’re operating in.
• Determine how to best communicate information about current events and outreach.
• Revisit best practices for staying connected with external audiences.

Speakers:

Ana Toro, APR, Fellow PRSA
PRSA Board of Directors
Public Affairs Officer
Centers for Disease Control and Prevention

Stacey Smith, APR, Fellow PRSA
Senior Counsel and Partner
Jackson Jackson & Wagner

Situation in the Spotlight:

How a regional grocery chain is communicating during COVID-19.

Speaker:

Jonathan M. Pierce, APR
President
Pierce Communications