Principles of Effective Crisis Response

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Crisis & Reputation

Effective crisis communication can help organizations maintain trust, inspire consumer confidence and build competitive advantage. This program will explore the foundations of an effective crisis response including decision criteria and levers of trust. Participants will learn the core principles of effective crisis response. We’ll address the drivers of trust in the context of fulfilling expectations. What would reasonable people appropriately expect a responsible organization to do in crisis situations? Learn how to quickly prevent reputational harm with the core expectation that the organization cares.

Case Study: This program’s discussions will surround a case study balancing empathy and risk and give examples of showing care as well as failing to show care.

By the end of this program, participants will be able to:

  • Understand the predictable dynamics in a crisis.
  • Choose the most productive option that will resolve a crisis quickly.
  • Persuade decision-makers to approve an approach to resolve the crisis that may not be immediately obvious to them.


Helio Fred Garcia, president, Logos Consulting Group

Photo of Helio Fred Garcia

For more than 35 years Helio Fred Garcia has helped leaders build trust, inspire loyalty, and lead effectively. He is a coach, counselor, teacher, writer, and speaker whose clients include some of the largest and best-known companies and organizations in the world.

He is the author most recently of The Agony of Decision: Mental Readiness and Leadership in a Crisis (2017). He is also author of The Power of Communication: Skills to Build Trust, Inspire Loyalty, and Lead Effectively (FT Press, 2012). That book was one of eight Leadership titles on the United States Marine Corps Commandant's Professional Reading List from 2013 to 2017.

Fred is President of the crisis management firm Logos Consulting Group and Executive Director of the Logos Institute for Crisis Management & Executive Leadership. He is based in New York and has worked with clients in dozens of countries on six continents.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.