Developing a Content Marketing Strategy To Adapt and Grow

This workshop is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Techniques & Tactics

Content marketing is a huge buzzword. But what does it really mean for your clients and your communications business? And how do you effectively position the resources and budget required to execute a content marketing strategy today?

Communication and public relations professionals need to add a content marketing strategy to their team’s objectives to fit into an evolving communications industry where PR, digital, social and marketing all work together to meet a company’s business goals.

In this virtual workshop, attendees will learn the principles behind developing a content marketing strategy as well as the various tactics that can be used in content marketing campaigns. The learnings will be augmented by real examples in the form of case studies from some of the best content marketing campaigns, and attendees will leave understanding how to apply these with their clients or get started in content marketing as a communications professional.

Leading marketing expert Michael Brenner will discuss the seven key factors to content marketing success, and outline a road map that any business can follow to reach, engage and convert new buyers.


• Understand the core components of a content marketing strategy.
• Document an effective content marketing strategy.
• Define key metrics to measure the success of their content marketing programs.
• Walk away with a documented content marketing road map specific to their business.


Michael Brenner, CEO, Marketing Insider Group

Photo of Michael Brenner

Michael Brenner is a globally-recognized keynote speaker on leadership, culture, and marketing. Author of the bestselling book The Content Formula, Brenner’s work has been featured by The Economist, The Guardian, and Entrepreneur Magazine. In 2017, Brenner was named a Top Business Speaker by The Huffington Post and a Top CMO Influencer by Forbes.



Participants with the APR credential earn 0.5 CEUs for this workshop. Learn more about Accreditation renewal.