The Power of Storytelling in Leader Communication

Live Dec. 10, 2020
3–4 p.m. EST
On-Demand, available Dec. 17
Full Price: $200
Members: Free!

Categories: Communication Strategy, Leadership & Management

Organizational structure, leadership, beliefs, values and the principles by which an organization operates impacts the way employees working within it behave. Each day, organizations serve their missions, often following a specific strategy to work toward successful execution. However, as Peter Drucker so wittingly states in his coined phrase, “Culture eats strategy for breakfast,” whenever culture and strategy are misaligned, the success of the organization is at risk.

Storytelling within organizations can be a powerful tool to support building the organizational culture. From the beginning of time, cultures have used storytelling to help audiences remember important aspects of a story, understand connections to real-world challenges, leave powerful, emotional impacts that resonate, build awareness, develop understanding and align people to common goals.

Join us for this webinar as we explore 5 specific ways to find and tap into real-world stories that resonate and stick with employee audiences while simultaneously building desired organizational cultures.


Monique Farmer, APR, director, district communications, Omaha Public Schools

Monique Farmer, APR is a national award-winning communications professional with 16 years of experience in the field. She currently serves as Director of Communications for Omaha Public Schools. Previously, she worked in Corporate Communications for ConAgra Foods and Public Affairs for the U.S. Army Corps of Engineers. She is an Adjunct professor at the University of Nebraska at Omaha, and a freelance writer for Hope for Women Magazine.


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.