PR Measurement: How to Use Data to Engage Your Stakeholders

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics

We have access to more data in PR measurement than ever before. But in a time where marketing lines and budgets are blurred what is the perfect mix of metrics to sell our success?

In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.

By the end of this webinar, participants will be able to:

  • Understand the data and dashboards that are winning marketing budgets.
  • Define how CMOs evaluate marketing and allocate budget.
  • Determine your report audience and how to tell a compelling data story.


Stella Bayles, director, CoverageBook

Stella Bayles is the co-founder of PR tool CoverageBook and is also the author of ‘PRs Digital Resolution’ - an ebook on using SEO in PR measurement.

Prior to working in PR technology Stella spent 14 years agency-side, first in traditional PR, then specialising in SEO-PR for major European brands. Her unique approach in using SEO techniques to build PR campaigns and measure sucess led client growth, multiple award wins and increased her agency revenue by 85%.

Stella now shares her knowledge with the PR industry through university lectures and industry talks in the UK and USA, through the PR Resolution blog, newsletter and this podcast series.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.