PR Measurement: How to Use Data to Engage Your Stakeholders

Live Dec. 8, 2020
3–4 p.m. EST
On-Demand, available Dec. 15
Full Price: $200
Members: Free!

Categories: Emerging Trends, Measurement & ROI, Techniques & Tactics

We have access to more data in PR measurement than ever before. But in a time where marketing lines and budgets are blurred what is the perfect mix of metrics to sell our success?

In this webinar, participants will learn how to best sell PR results in the competitive digital marketing space in 2020.

By the end of this webinar, participants will be able to:

  • Understand the data and dashboards that are winning marketing budgets.
  • Define how CMOs evaluate marketing and allocate budget.
  • Determine your report audience and how to tell a compelling data story.


Stella Bayles, director, CoverageBook

Stella Bayles, is a director of at  measurement tool and  author of ‘PRs Digital Resolution’. An ebook on the digital future of public relations.


Prior to working in PR tech Stella spent 14 years in digital PR and specialised in SEO-PR for major European brands. Her unique approach led to multiple award wins and increased her agency revenue by 85%. 



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.