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Power in the Palm of Your Hand: Creating Pro Videos With Your Smartphone


Availability
On-Demand, available until Aug. 5, 2021
Recorded July 29, 2020

Categories: Social Media, Techniques & Tactics

We live in a video-first world. It’s the number one way people want to consume information, and has an incredibly high rate of engagement. And with viewers retaining 95% of a message when they watch it on video compared to 10% when reading it in a text, video content is no longer a “nice to have” for companies. It’s essential. But it’s not without its challenges, like time, resources and budget.

The good news is technology has evolved so anyone with a smartphone can become a visual storyteller. In this webinar, Kelly Guenther, video specialist, and PRSA Puget Sound Board member, will guide you through the importance of storytelling: how to get started with building a video strategy, tips and tricks on shooting high-quality video with your smartphone and how to empower your team to be brand evangelists with their mobile device. Be ready to get behind — and in front of — the camera at this highly interactive session that will unlock the video creator within.

Presenter

Kelly D. Guenther, creative director, Guenther Group

Photo of Kelly D. Guenther

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.