Leading with Ethics

On-Demand, available until Sept. 17, 2021
Recorded Sept. 8, 2020

Categories: Ethics, Leadership & Management

The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics.

By the end of this webinar, participants will be able to:

  • Introduce ethics into conversations before a crisis happens.
  • Further develop skills for building an internal network.
  • Create a environment of trust.


Michelle Egan, APR, Fellow PRSA, chief communications officer, Alyeska Pipeline Service Co.

Photo of Michelle Egan, APR, Fellow PRSA

For nearly three decades, Michelle Egan, APR, Fellow PRSA has applied her strategic communication skills to advance the reputations of government, nonprofit and private sector organizations. Her career includes public relations positions at Junior Achievement, Anchorage Economic Development Corporation, the Anchorage School District and Alyeska Pipeline Service Company. She is a graduate of Boston College and has a master’s degree in strategic communication and leadership from Seton Hall University.

Nance Larsen, APR, Fellow PRSA, Vice President Integrated Marketing Communications, The Strive Group

Photo of Nance Larsen, APR, Fellow PRSA

Nance Larsen, APR, Fellow PRSA, is a public relations professional with more than 20 years of strategic communication experience. She is currently serving her second year as PRSA Advocacy Chair, and  previously served a three-year term as chair of the PRSA Board of Ethics and Professional Standards (BEPS) as well as BEPS secretary from 2009–2015.


Karen Swim, APR, president and CEO, Words For Hire

Photo of Karen Swim, APR

Karen Swim began her career in healthcare, rising to leadership roles that included leading top performing sales teams at Glaxo SmithKline and developing and executing marketing initiatives for seven states at Quest Diagnostics. In addition to running her own agency, she is the President of Solo PR Pro, a membership organization for independent and small business communications professionals. Swim also serves on PRSA’s National Board of Ethics and Professional Standards (BEPS) and delights in helping professionals make ethics a part of their everyday life.


BJ Whitman, APR, Fellow PRSA, president, BJW Public Relations

Photo of BJ Whitman, APR, Fellow PRSA

BJ Whitman, MBA, APR, Fellow PRSA , is a public relations executive with more than 30 years of strategic communication experience in the industries of Education, Maritime and Hospitality.

Her resume reflects an extensive background in strategic communications, marketing, media relations, event planning, marketing promotions, mentoring executive position and community relations. Whitman took a special interest in mentoring young public relations interns during her career and mentored over 250 interns as they began working in this field. 

Whitman's PRSA leadership positions include President of PRSA Hawaii Chapter, Hawaii Conference Committee Member, PRSA Nominating Committee, National District Chair, Co-Chair Volunteer Leadership Continuum Task Force, Strategic Planning Sub-Committee member, Chair International Conference Silent Auction, National PRSA Board Member, Committee Member PRSA International Conference and current Chair, Board of Ethics and Professional Standards. 


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.