Leading with Ethics

Live Sept. 8, 2020
3–4 p.m. EDT
On-Demand, available Sept. 17
Full Price: $200
Members: Free!

Categories: Ethics, Leadership & Management

The role of trusted advisor is a critical component for the public relations professional. Are you comfortable asking the tough questions? Introducing dialogue that might be controversial? Challenging the status quo? Effectively positioning yourself in this crucial role is a catalyst for your career. Join us for this webinar as we discuss ways PR/communication professionals can lead with ethics.

By the end of this webinar, participants will be able to:

  • Introduce ethics into conversations before a crisis happens.
  • Further develop skills for building an internal network.
  • Create a environment of trust.


Nance Larsen, APR, Fellow PRSA, Vice President Integrated Marketing Communications, The Strive Group

Photo of Nance Larsen, APR, Fellow PRSA

Nance Larsen, APR, Fellow PRSA, is a public relations professional with more than 20 years of strategic communication experience. She is currently serving her second year as PRSA Advocacy Chair, and  previously served a three-year term as chair of the PRSA Board of Ethics and Professional Standards (BEPS) as well as BEPS secretary from 2009–2015.

Larsen’s career spans an extensive background in marketing, branding, crisis/issues management, media relations and public relations for major consumer brands. Focus industries include sports/sporting goods, tourism, natural resources and transportation.

Since 2001, Larsen has served as an appointed member of Special Olympics Worldwide’s global volunteer crisis action team. In this capacity, Larsen was awarded the National Volunteer Service Award. As part of the PRSA Alaska Chapter, Larsen has served as APR chair, PRSSA liaison, Chapter vice president, Chapter president and Assembly delegate.


BJ Whitman, APR, Fellow PRSA, president, BJW Public Relations

Photo of BJ Whitman, APR, Fellow PRSA

B.J. Whitman, APR, Fellow Public Relations Society of America (PRSA) has over 30 years of public relations expertise in the education, maritime, and hospitality management fields with experience in corporate communications in both communication/pr agencies and the private sector.


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.