PR Disrupted: 5 Ways AI and AR Are Reshaping PR

On-Demand, available until July 23, 2021
Recorded July 16, 2020

Categories: Communication Strategy, Emerging Trends

A new decade brings with it new opportunities and challenges for the PR industry. With emerging technology and creativity becoming more important than ever and with experiences becoming more augmented and personalized, there's a lot that PR pros need to know about emerging tech trends. 

Lisa Buyer is the author of Social PR Secrets and has been at the forefront of emerging PR trends for over a decade. From advancements in visual and voice search to the rise of CGI influencers, Lisa will share how augmented reality and artificial intelligence are already changing the PR industry. 

Join us for a webinar to discuss how organizations need to rethink what PR and marketing mean in the 2020s. 


Lisa Buyer, president and CEO, The Buyer Group

Photo of Lisa Buyer

Lisa Buyer, president and CEO, The Buyer Group, is passionate and ambitious about how public relations, social media and search engine optimization (SEO) influence each other. She brings more than 20 years of business management and communications expertise to The Buyer Group. Her creative energy and tireless drive have helped launch businesses, from small boutiques to Fortune 500 companies, to the next level. A true entrepreneur at heart, she started her first company her junior year in college as a public relations major at the University of Florida. Designs by Lisa, a hand-painted T-shirt company, was a hit on campus and helped pay her tuition.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.