From Employee Engagement to Employee Activism

Live June 23, 2020
3–4 p.m. EDT
On-Demand, available June 30
Full Price: $200
Members: Free!

Categories: Communication Strategy, Leadership & Management

Employee engagement is at a pivotal moment: What started as matching grants and volunteer days has evolved to ERGs and crowd-sourced campaigns. In today’s turbulent society, companies can no longer expect employees to check their values — or their passions — at the door. In fact, more employees are looking to their companies as conduits and partners for supporting the issues they care about.

As companies forgo the top-down approach to employee engagement and shift from company-first to employee-first, a new set of challenges has emerged. In this webinar, we will explore how companies can balance employee individualism with CSR goals and examine the role, risks and potential benefits in this new model of engagement.

By the end of this webinar, participants will be able to:

  • Explore how employee engagement is evolving into employee activism.
  • Discuss the ways companies are becoming the conduits and partners for supporting the issues employees care about.
  • Consider the challenges that the companies face shifting from company-first to employee-first.


Greg Jawski, senior vice president, Porter Novelli

Photo of Greg Jawski

Greg Jawski has over 15 years of experience in leading corporate communications campaigns. His specialization includes reputation management, dynamic storytelling, positioning, executive visibility, financial communications, crisis communications and issues management.

Greg's client experience includes Bank of America, HighTower, Barclays, BlackRock, Zurich, Wells Fargo, AIG, HSBC, Neuberger Berman, Putnam, SAVVIS, Ladenburg
Thalmann and SAP.

Greg helps companies and organizations manage issues that affect their external brand, hone and refine their existing brands and most importantly, coach C-suite executives on being master storytellers and dynamic presenters in the Boardroom and with media.
Greg is a project manager, community builder and team leader with a passion for the new multi-channel communications mix.

Strahan Wallis, managing director, Porter Novelli

Photo of Strahan Wallis

For more than 20 years Strahan has delivered national and international award winning communications programmes for an array of outstanding clients.?

As managing director for Porter Novelli in Southern California, Strahan leads the agency and supports a number of client teams.?

Strahan’s passion is to help people and organizations communicate well. This means helping organizations and their people to navigate the fast evolving communications landscape and have a winning reputation.?

He has led a number of large technology clients including RocketLab USA, DreamHammer (Drones), Microsoft NZ, Panasonic NZ, HP NZ, Serko (travel software) and Endace (an Emulex Company).

He also led the communications response and panel on a number of Cyber Insurance policies including for AIG, and Berkshire Hathaway Specialty Insurance.?

Strahan enjoys using his skills for good and commits significant time to a number of charities, as well as fostering up and coming talent.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation maintenance.