Building an Online Community for Your Brand

On-Demand, available until Aug. 7, 2021
Recorded July 28, 2020

Categories: Branding, Communication Strategy, Measurement & ROI, Social Media, Techniques & Tactics

Building an online community around your brand is one of the most powerful ways to build loyalty with your stakeholders. With increased competition for their attention, one of the best ways to get better results is to create a sustainable online community that actively helps to elevate your brand. Social media, when used as a force to build community instead of just disseminating messages, can be harnessed to organize your natural advocates and reward them for their activity.

In this webinar, you will learn how to find the right online advocates, build a community that attracts the right audience, and create strategies to make the relationship last beyond a single pitch or program. We also will share the biggest pitfalls of online communities and how to avoid them.

Finally, we will discuss how to measure the effectiveness of online communities and the best way to structure your program to make it sustainable. Come ready to take notes and get strategies you can apply right away.

By the end of this webinar, participants will be able to:

  • Identify and activate influencers to meet organizational objectives.
  • Build a mutually beneficial community, using online and offline tools.
  • Use an online community to reach beyond the current audience and expand your influence.
  • Measure the effectiveness of your online community-building efforts.


Kami Huyse, APR, CEO, Zoetica Media, LLC

Kami Huyse, APR, is a public relations professional and author that helps organizations connect with online communities to build awareness for their brand; contribute meaningfully to the community; and drive measurable results. She is the CEO of Zoetica Media, a digital marketing and public relations agency, the founder of the Social Media Breakfast of Houston, co-founder of the Communities That Convert podcast, and co-founder of She also serves on the board of Civilination, a nonprofit dedicated to taking a stand against online harassment, character assassination and violence.


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.