Nine Brainstorming Techniques to Add Creativity Into Your PR

On-Demand, available until June 16, 2021
Recorded June 9, 2020

Categories: Emerging Trends, Techniques & Tactics

As public relations becomes more integrated, we’re constantly striving to infuse creativity and innovation into our strategies and tactics. But as an industry rife with Type As, it can be hard to keep content clever, break out of our routines and generate new ideas daily.

This webinar will cover nine different brainstorming techniques to help you come up with new ideas individually and lead communications and non-communications teams alike in developing engaging and effective solutions.

Attendees will learn:

  • Why brainstorming and creativity in PR matter.
  • How to keep their big ideas rooted in solid PR strategy and messaging.
  • Individual brainstorming techniques for teams of one (or introverts who’d rather go it alone).
  • Brainstorming techniques for communications teams.
  • How to engage and lead brainstorming for non-communicators to diversify ideas and perspectives.


Kate Snyder, APR, principal strategist, Piper & Gold Public Relations

Photo of Kate Snyder, APR

As principal strategist and owner of Piper & Gold Public Relations, Kate works with clients ranging from government agencies to entrepreneurial start-ups helping them tell their stories. She specializes in incorporating digital media into traditional public relations practices. In addition to teaching advertising, digital media, public relations and consumer behavior at Michigan State University, Lansing Community College and Sienna Heights University, she has spoken at conferences around the country on the importance of strategy in social media, building community relations programs and media relations with a customer service attitude.

Kate holds a Master of Science in integrated marketing communications from Eastern Michigan University. She obtained a bachelor’s degree in interdisciplinary humanities from Michigan State University.

Kate currently serves as a national assembly delegate of the Central Michigan Chapter of the Public Relations Society of America and is a Past President. She also sits on the boards of Capital Region Community Foundation and Impression 5 Science Center. She is a founding member of the NextGen@Wharton Steering Committee for the Wharton Center for Performing Arts, where she also sits on Wharton’s Advisory Committee. In 2009, she helped to found the education-focused nonprofit Keep Learning… Our Future Depends On It.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.