Decoding Gen Z: Actionable Insights For Public Relations and Communication Professionals

On-Demand, available until June 4, 2021
Recorded May 28, 2020

Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

In 2020, Generation Z will be the largest consumer segment in the United States and a critical audience for many corporations, brands, organizations and public relations agencies. Unlike every generation before them, Gen Z does not consume traditional editorial media. They prefer channels such as Instagram and YouTube for news, information and other content. Gen Z also does not respond to traditional marketing and advertising. This webinar will detail Gen Z’s media mix, inform how they want to be engaged and serve actionable insights and recommendations to communicate and collaborate effectively with this cohort.  


Mark Beal, managing partner, Taylor Communications Inc

Photo of Mark Beal

Mark Beal is a seasoned public relations practitioner and a full-time Professor of Practice in Public Relations in the School of Communication and Information at Rutgers University. It was his Gen Z students at Rutgers who he collaborates with daily who inspired him to author Decoding Gen Z: 101 Lessons Generation Z Will Teach Corporate America, Marketers & Media. Mark regularly delivers Gen Z keynote speeches featuring his quarterly nationwide survey data and insights to conferences, corporations, organizations and agencies.   


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.