Reach Readers on the Small Screen


Availability
On-Demand, available until Oct. 6, 2020
Recorded Sept. 15, 2020

Categories: Communication Strategy, Techniques & Tactics, Writing

More than half of your audience members now receive your emails, visit your web pages and engage with your social media channels via their mobile devices, not their laptops.

Problem is, reading your web page on a smartphone is like reading War and Peace through a keyhole.

  • People spend half as long looking at web pages on their mobile devices than they do on their desktops. But they read 20% to 30% slower online.
  • It’s 48% harder to understand information on a smartphone than on a laptop.
  • And, thanks to fat-fingers/no-bars syndrome, they click 40% less often on mobile.

In this environment, how do we reach readers online? At our mobile web-writing webinar, you’ll learn how to:

  • Pass the 1-2-3-4 test. Make sure mobile visitors can get your key messages from just 4 key elements on your webpage.
  • Organize your webpage using the NEW! temple structure. Designed for the web, it's the most effective way to help visitors find what they're looking for online.
  • Choose from 5 types of web leads that work. And learn 3 common approaches to avoid.
  • Write the No. 1 type of microcontent for webpages. It literally changes the way visitors look at your page.
  • Get mobile visitors past the first screen with two simple tricks.

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

           

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.