Liven Up Your PR Writing

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Techniques & Tactics, Writing

Break out of the rut we all fall into when we write about the same thing, the same way. Your prose will jump off the page after this training on writing more succinctly and with greater flair.

Join to learn:

  • The obsolete grammar and style rules that make your writing look stuffy
  • The one metric (easy to capture) you need to monitor to dramatically increase the readability of your content
  • Fun mind-jolts that spur creativity even on the most mundane topics


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their communications results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.