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How to Write During COVID-19

3 Steps to Communicating Better During the Pandemic (or any crisis)


Availability
On-Demand, available until Oct. 9, 2020
Recorded April 7, 2020

Categories: Communication Strategy, Techniques & Tactics, Writing

The key to writing during a crisis is to make messages clear, compassionate and confident. In this webinar, learn from Ann Wylie, PRSA’s national writing coach, how to write copy that’s:

  • Clear. Get the word out to worried readers. 
  • Compassionate. Understand where your audience is right now. Find the right message, approach and tone.
  • Confident. Balance communicating early and often with a landscape that’s changing by the minute.  

Presenter

Ann Wylie, president, Wylie Communications

Photo of Ann Wylie

Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

           

Accreditation

Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.