A Practical Guide to Multimedia Communication

On-Demand, available until March 17, 2021
Recorded March 10, 2020

Categories: Communication Strategy, Emerging Trends, Social Media, Techniques & Tactics

Video and podcasting are the shiny new tools in the communication box. Public relations professionals understand the strategy and reason why. There are still more questions than answers to take these concepts and actually use them to help clients of all sizes.

“A Practical Guide to Multimedia Communication” webinar will break down those barriers to entry, using time-tested change management ideas to help any communicator make more of video and podcasting, regardless of budget.

First, let’s sidestep the cognitive hurdle that it’s difficult to develop a multimedia strategy. Dan Farkas will do this in five minutes.

Then, let’s sidestep the resource hurdles, identifying the latest (and most affordable) tools out there to quickly create compelling content.

Third, let’s fix the human resource issue, thinking about the “who” in the creative process and how to empower them to succeed.

Finally, let’s jump through the motivational and political hoops and show people how this all can and should work.

The time for talking about multimedia is over. Let’s start doing this to help our communication efforts internally and externally. “A Practical Guide to Multimedia Communication” is about going from concept to creation.

By the end of this webinar, participants will be able to:

  • Develop a multimedia content calendar you can start using immediately.
  • Identify the right people to help with content creation, empowering teams and minimizing workload on the management team.
  • Start a personalized blueprint to implement multimedia plans and measurement within your organization.
  • Use a list of free and affordable tools to create efficiency in the content creation process.


Dan Farkas,MBA, Instructor of Strategic Communication, Ohio State University



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.