Are You Ready for Alpha Generation? Communicating With the Generation Coming After Gen Z

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Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

You’ve heard of the millennials and Gen Zers, but are you prepared for Alpha Generation?

The generation to come after Gen Z, the first kids of this new generation are entering first grade and will come of age (turn 18) between 2028 and 2043.

Based on interviews with more than a dozen leading futurists, demographers, political scientists and marketing experts from across the globe, Stephen Dupont, APR, vice president of public relations at Pocket Hercules, a Minneapolis branding and creative firm, will introduce you to Alpha Generation and help you think about how to effectively communicate with, and market to, this new generation that has been immersed in all things digital since they were infants.

Based on original research, Dupont will share insights about the demographics of this generation; the future they will be entering as they become adults in just 15 to 20 years; how they may purchase, vote, donate and volunteer in the years to come; the influence of their millennial and Gen Z parents (and employers) on them; and how Alpha Generation will be influenced by the rise of China.

Entering a world where artificial intelligence and androids in the workplace are commonplace, and where our world struggles to feed, clothe and find work for 8.5 billion people in 2040 (more than a billion more than today), Alpha Generation may truly be the most pivotal generation in centuries.

If you think you’ll be working as a public relations professional in 2030 or beyond, you should be at this webinar.

By the end of this webinar, participants will be able to:

  • Understand how to communicate with, and market to, Alpha Generation in the years to come.
  • Explain how Alpha Generation may purchase, vote, donate, volunteer and interact with communities (physically and digitally) as they become adults.
  • Define who is Alpha Generation (demographics, education, income, family household status, etc.) in comparison to Gen Z, millennials and other generations.
  • Understand the future (artificial intelligence, androids, medtech, climate, population) Alpha Generation will enter as they come of age (turn 18 years old) between 2028 and 2043, and major influencers on this generation.


Stephen Dupont, APR, vice president of public relations and branded content, Pocket Hercules

Photo of Stephen Dupont, APR

Dupont has 25 years of experience in public relations, branding, content development and media strategy. He also has more than 2,700 first-degree LinkedIn connections. To learn more about Stephen Dupont, visit his LinkedIn profile.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.