Follow the Feeling: Brand Building in a Noisy World

The Five Secrets to Building a Culturally Infectious Brand

On-Demand, available until Nov. 12, 2020
Recorded Nov. 14, 2019

Category: Branding

This session presents lessons from fast-growing companies, and puts them into a back-of-the-napkin simple system — LAVEC — to offer busy marketers, strategists, leaders and entrepreneurs a quick guide to resonating in a noisy world.

By the end of this course, participants will be able to:

  • Identify elements of communication and how they combine to spur behavior
  • Understand the role of emotions & feelings in motivating action
  • Understand the connections between communications and behavioral science

Content and webinar sponsored by:




Kai D. Wright, Lecturer, M.S. in Strategic Communication , Columbia University

Photo of Kai D. Wright

Kai helps busy executives, founders, and celebrities grow their brand by applying communication & marketing secrets. An author, strategy advisor, global consulting partner at Ogilvy, and lecturer at Columbia University, he is on a mission to help people build better brands. As an executive, he has been recognized as a leader by Forbes, Adweek, INC, C-Suite Quarterly, Cablefax, and the Advertising Research Foundation. He is the author of Follow the Feeling: Brand Building in a Noisy World (Wiley, August 2019), which reveals branding secrets based on research from 1,500 fast-growing brands from Alibaba to Zara.



Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.