Influencer Marketing

How To Grow Your Revenue Through Social Media Influencers


Open to All PRSA Members | Hosted by the Association/Nonprofit Section

Availability
On-Demand, available until Oct. 3, 2020
Recorded Sept. 26, 2019

Categories: Branding, Communication Strategy, Techniques & Tactics

Influencer marketing demystified. In this webinar we will discuss how e-commerce brands and CPG companies can use influencer marketing to grow their revenue, brand awareness and more.

By the end of this webinar, participants will be able to:

  • Define influencer marketing and determine how to use it.
  • Locate influencers.
  • Improve and manage your campaigns.
  • Measure the ROI of your campaigns.

Presenter

Jennifer Li Chiang, CEO, co-founder, MuseFind Technologies Inc.

Photo of Jennifer Li Chiang

CEO, Co-Founder at MuseFind, she oversaw the creation of the #1 influencer marketing platform for e-commerce store, the 1st speaker on influencer marketing at Social Media Week New York.

She's forged sponsorship and partnerships with New York Fashion Week (2017 & 2019), Forbes, Havas Luxe and many successful influencer marketing campaigns for the top Fortune 500 brands and award-winning agencies such as Gary Vaynerchuk's Vaynermedia.

Jennifer’s work and expertise in influencer marketing has been featured in the Burgundy School of Business and is also a mentor for the MIT Sloan School for their entrepreneurship program.

Accreditation

Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.