Metrics Mean Money: A Communicator’s Guide to KPIs and Measurement

Open to All PRSA Members | Hosted by the New Professionals Section

This section webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Communication Strategy, Measurement & ROI, Techniques & Tactics

Whether an agency, consultant, or in-house, if you can’t show the tangible business impact of your communications efforts, you won’t have a job for long.

In this webinar, Ben Butler, APR — founder of the acclaimed brand PR agency Top Hat — will present Silver-Anvil-winning client case studies to show practical applications for measuring and quantifying your communications efforts.

Butler will also explain the importance of tracking metrics, applying measurement practices that make sense for your organization, and understanding what KPIs are important for your communications.

By the end of this webinar, participants will be able to:

  • Define what KPIs are and which ones to track based on your organization’s goals.
  • Interpret metrics and data and where to find your key data.
  • Present the results of your communication efforts in a way that relates back to your organization’s business goals and makes sense to your supervisors and C-suite.


Ben Butler, APR, founder and client services director, Top Hat

Photo of Ben Butler, APR

Ben is the founder of Top Hat — an award-winning brand PR agency with clients from Alaska to Europe. He’s been named a Top Under 40 Communicator, Pittsburgh Business Times 30 Under 30, North Allegheny Under 40 Distinguished Alumni, PR Entrepreneur of the Year, one of Spin Sucks 10 PR Professionals to Follow and is Accredited in Public Relations (APR)—a distinction held by less than 20-percent of all practitioners.


Participants with the APR credential earn 0.5 CEUs for a webinar. Learn more about Accreditation renewal.