Reputation Risk Management Certificate Program Module 6: Shaping Internal Culture as Highest-Level Reputation Risk Mitigation

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Category: Crisis & Reputation

In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No.1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan. Communicators have an opportunity to meet this need for leadership by implementing a low-tech, high-touch, cross-functional process that gives senior management confidence that Reputation Risk is well-managed.

The full Reputation Risk Management Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.

The worst (and hence most memorable) Reputation Risk events of the past few years are all easily traced back to some very bad decision making by individuals. What if every one of those people had a full understanding of the potential consequences of their actions? Maybe they’d have done things differently. Learn new ways you might be able to instill that in your organization — from an organization who does it through their focus on internal culture. Discover specific actions you can take as a communicator to encourage better decision making in your organization.


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module.