Reputation Risk Management Certificate Program Module 5: Enhancing Enterprise-wide Communication and Reputation Risk Coordination Capabilities

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Category: Crisis & Reputation

In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No.1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan. Communicators have an opportunity to meet this need for leadership by implementing a low-tech, high-touch, cross-functional process that gives senior management confidence that Reputation Risk is well-managed.

The full Reputation Risk Management Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.

How many times have we heard about the instant response required of organizations in crisis? How many organizations still put their crisis plans in a binder at headquarters? Maybe it’s time to fight fire with fire — learn how continuous Reputation Risk Management and sophisticated Crisis Communications can enable even the most decentralized organizations to manage a crisis in real time. Learn from a Communications leader who has implemented a solution that pulls together a very decentralized trade association into a highly efficient and effective crisis team.


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module.