Reputation Risk Management Certificate Program Module 4: Integrating Reputation Risk and Crisis Management Planning/Preparation/Execution

Category: Crisis & Reputation

In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No.1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan. Communicators have an opportunity to meet this need for leadership by implementing a low-tech, high-touch, cross-functional process that gives senior management confidence that Reputation Risk is well-managed.

The full Reputation Risk Management Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.

Some argue that Reputation Risk Management and Crisis Management are the same thing. They are not, and the differences are important. Learn how Crisis Management must be a critical component of Reputation Risk Management and how integrated planning can enable organizations to shift from a purely reactive to a fully proactive stance. Find out how to use your Crisis Plan to create the business case for actions that directly impact Reputation Risk.