Reputation Risk Management Certificate Program Module 1: Introduction and Case Studies: Reputation Risk

A Low-Tech, High-Touch, Cross-Functional Approach

Course Duration: Approx. 6 hours
Module Duration: Approx. 45–60 minutes

Note: The prices below are for this course module only. The price of the entire course is $975 for PRSA members and $1,225 for nonmembers.
Full Price: $245
Members: $195

Category: Crisis & Reputation

In the wake of unprecedented, high-profile and devastating corporate crises, Reputation Risk has emerged as the No.1 most important strategic risk for every organization. CEOs and Boards need someone to tackle these risks for them — with more than just a crisis management plan. Communicators have an opportunity to meet this need for leadership by implementing a low-tech, high-touch, cross-functional process that gives senior management confidence that Reputation Risk is well-managed.

The full Reputation Risk Management Certificate Program is designed to equip management-level communicators with advanced perspective, best practices and a practical, implementation-ready approach to managing Reputation Risk.

CEOs and boards cite Reputation Risk as their highest priority; and they don’t feel their organization is prepared to handle it. More importantly, headlines have taught them that they need more than just a crisis plan. In fact, they may be realizing that proactive Reputation Management is needed. What can a communicator do specifically to address this gap and find new ways to mitigate Reputation Risk?


Participants with the APR credential earn 1.0 APR Maintenance Credit for completing this online course module.