What Do Alexa, Siri and Other Voice Technologies Have to Do With PR?

On-Demand, available until May 7, 2020
Recorded May 7, 2019

Categories: Communication Strategy, Emerging Trends, Techniques & Tactics

With the rise and infiltration of voice assistants into our daily lives, what does this mean for PR and communicators’ content strategies?

Learning Objective:

  • Align traditional strategies with digital capabilities and voice technologies

This webinar and its content are sponsored by:



Aileen Izquierdo

Photo of Aileen Izquierdo

Aileen Izquierdo is an instructor and graduate director of the Global Strategic Communications master’s degree program for both the online and on-campus tracks at Florida International University.

Izquierdo is a communications professional with more than 20 years of strategic communications, branding and crisis communications experience, having held executive, management positions as vice president for communications at Broward College and Florida Atlantic University. Izquierdo was the first vice president for communications and marketing at both of these institutions. She also was the first Hispanic vice president in FAU’s history.

Izquierdo earned a Master of Science in Mass Communication from Florida International University and was named a Heavy Hitter in Public Relations by the South Florida Business Journal. Additionally, her contributions to higher education were recognized in a recently published book, “Legacymakers: 100 Women of Distinction at Florida Atlantic University.”


Heather Radi-Bermudez, Instructor, Florida International University

Photo of Heather Radi-Bermudez

Heather Radi-Bermudez is an instructor in the GSC program with nearly 15 years experience in communications having worked as a public relations practitioner in agency and corporate settings before moving into marketing and internal communications and now into academia. In addition to her work within the GSC program, she also leads the PR and Media department for FIU’s student-run, faculty-led strategic communications agency – the BOLD Agency.

Hugo Ottolenghi, Florida International University School of Communication + Journalism

Photo of Hugo Ottolenghi

Hugo Ottolenghi is an instructor in the Global Strategic Communications master’s program at Florida International University (FIU) where is also teaches undergraduate courses and serves as the faculty adviser for FIU’s PRSSA chapter.

Ottolenghi has taught public relations, mass communications and journalism classes at the undergraduate and graduate level at FIU for 12 years. He is certified in online and hybrid instruction. He has worked in public relations for nearly a decade, serving businesses and professionals, and consulting with public relations firms.



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