The Value of Accreditation: What APR Can Do for You and Your Career

On-Demand, available until Oct. 1, 2020
Recorded Sept. 24, 2019

Category: Accreditation Preparation & Maintenance

What is Accreditation in Public Relations (APR), and why should it matter to you? Join us for a discussion of the APR process and the value this designation brings to you and to your career. Two communications professionals who have earned Accreditation will lead the webinar and share their personal experiences.

By the end of this webinar, participants will be able to:

  • Know the potential of Accreditation to advance their careers.
  • Describe the value of the Accreditation process.
  • Understand how to pursue Accreditation.


Elizabeth Salter McMillan, APR, director, corporate communications, Fiserv

Photo of Elizabeth Salter McMillan, APR

Salter McMillan is director of corporate communications at Fiserv, a leading global provider of financial services technology solutions. She is responsible for the creation, publication and governance of useful and usable marketing content.


Scott Tennant, APR, director of communications, Vitamix

Photo of Scott Tennant, APR

Scott Tennant, APR, Director of Communications, Vitamix Tennant oversees all internal and external communications for Vitamix, a global manufacturer of high-performance blending equipment. He is directly responsible for managing corporate media relations, social media, paid media, crisis communications, business-unit communications, employee communications, executive communications, product placement, and community relations.


Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.