Writing Hacks: Quick Tweaks to Dramatically Boost the Readability and Persuasiveness of Your Work

Live Nov. 20, 2019 3–4 p.m. EST
On-Demand, available Nov. 27
Full Price: $200
Members: Free!

Categories: Techniques & Tactics, Writing

Anything you write will read faster and be more compelling after this webinar. Whether it goes directly to your audience or to media gatekeepers, your work will get more engagement after you apply Michael Smart’s tips for tightening it up and adding flair. This webinar will take you through real-world examples of every point.

By the end of this webinar, participants will be able to:

  • Replicate formulas to make any type of writing more succinct and accessible.
  • Transform boring corporate monotone into fun and engaging copy, while still respecting your brand voice.
  • Write copy that gets easily approved, faster, with no errors.


Michael Smart, principal, MichaelSMARTPR

Photo of Michael Smart

Michael Smart is the trainer and coach PR professionals turn to when they want to improve their media relations results. He’s trained more than 10,000 communicators around the globe including teams at General Motors, St. Jude Children’s Research Hospital and many other organizations and agencies, large and small. His popular workshops sell out and he is regularly among the top-rated presenters at the PR conferences where he speaks.



Participants with the APR credential earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.